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Before you choose a website designer, there are a few things you should consider;

It is a good idea to understand the basics of web design yourself. Whenever you are looking for a product or service it is useful to understand what they offer and what to expect.

If you know someone that has had a website designed, ask them how the process was, what went well and if there was anything that could have gone better – that way you will have some idea what to look out for.

Before you agree to the project, have a list of questions you would like to know and make sure the prospect is able to answer them fully. Once you have the answers you are in a better position to make a more informed decision.

It could be worth doing a little research on web design online, in books or on YouTube, just so you have some idea of the process.

Look for some websites you like the look of and use them as an example for your designer, If your site comes back looking completely different you can ask why.

2. Consider their history

Have a look at their website or online profile – look at how long they’ve been operating as a website designer. Does it seem like a decent amount of time? 

Check out the testimonials and feedback on their site. If there are links to the websites created for the clients take a look and see if you like the work. If you wanted, you could ask to speak to one or some of them for more information on their experience.

3. Graphic design isn’t everything

Bear in mind that graphic design is not the be-all and end-all. Graphic design is not the only basis for choosing a web designer. Though it is an important factor to consider, still that only forms part of what makes a successful website.

That being said, the website should be functional and visually appealing. It doesn’t need to have all the bells and whistles, in fact, it’s better without. It should be easy to view, with all text and colours matching.

4. Page navigation

A good website is easy to navigate. Some websites only require a single page. Others may need a whole list. While the web designer may not have made the decision on how many pages a site has, they should have been able to advise the client. So if every site they have produced is full of unnecessary pages, ask yourself why.

5. Time management

You will be able to get an idea of a designer’s time management skills from previous clients and your own interaction with them. Find out if they deliver projects on time, but a delay may not have been their fault

If you book an appointment with them, they shouldn’t just be on time, they should be early.

6. Too good to be true?

If you’ve done your research you should have an idea about what your website might cost. If you find a web designer much cheaper than most, be wary.

The saying goes “you get what you pay for” and “if it’s too good to be true, it probably is”. Cliches, I know – but they’re worth considering at least.


Like anything, you need to be comfortable with a service and the person you’ll be dealing with. Take some advice, do your research, but ultimately – trust your gut.

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